Some of you may be familiar with The List. They maintain a database of marketing decision makers at companies throughout the U.S. and Canada and sell access to this database on a subscription basis. It’s actually a pretty good service (although not cheap) if that’s your market, and I used to be a subscriber myself back in the days when we were doing more advertising and marketing communications work.
Yesterday, however, I was looking at the blog of The List CEO Todd Knutson and saw something that threw me a little bit. He had a post on 7 Voicemail Messages for Successful Ad Agency New Business Development. In it, he lays out a strategy for the information you should include in each of seven (that’s right, seven) voicemails that you might leave for a prospect without getting a response.
Continue reading “The Fine Line Between Persistence and Stalking”