With architecture and product design, it’s pretty easy to craft a sustainability or “green” strategy that makes sense. If you’re an architect, you design buildings that are more energy efficient, that promote transit usage, and that utilize sustainable materials. Product designers can create products that are more durable (less waste), require less energy to use or produce, utilize less packaging, or generally encourage greener living.
Most graphic designers, however, don’t produce as many artifacts with the potential to use – or save – large amounts of resources. This makes it a little more challenging to create a meaningful sustainability strategy, and even harder to explain that strategy to current and prospective clients and the community at large.
Sure, you can make a commitment to using recycled paper, but that only gets you so far, and what about the growing number of projects that don’t use paper at all?
The following ten firms, using varying levels of creativity, have managed to devise and present plans or statements that effectively convey their commitments to sustainability. Some of these are more detailed than others, but I think that all of them can provide some inspiration or guidance to other creative firms looking to formulate their own strategies for talking about sustainability.