Harnessing the Referral Power of Bigger Fish

If you’ve ever promoted yourself as freelance designer, copywriter, strategist, etc., you’re probably familiar with one way to get work from big agencies or design studios. You meet with the creative director and get on the list of people they use as subcontractors when one of their clients has a need they can’t address in house. The client will still be their client, and you’ll do the work at their direction.

But there’s also a second, less common, way to get work from a connection to a bigger agency. And this method may pay actually pay bigger dividends in the long run. You want to get them to send prospects directly to you, hopefully to become your clients.

Why would they do that? Who has prospective clients they can just give away?

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