PushingSnowballs

Creating a Screen-Friendly PDF Brochure

Want to create a great brochure to send via email? Then don't just make a PDF of your current printed materials. Make sure your work is seen in its best light by creating a document that is optimized for on-screen viewing, and then using the full range of functionality available in PDFs.

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Sample RFP Responses – Volume 2

Here's another good example of a well-executed creative-services RFP response. This one was a winning proposal for a law school web project, prepared by Chicago-based Rogue Element and offered for free download by HOW Design Magazine.

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Sample RFP Responses – Volume 1

I know from watching the stats for this site (especially those associated with my recent post on How to Find RFPs), that there are a lot of people out there looking for samples of other firm's responses to requests for proposals, so I decided to start posting these as I find them.

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The Fine Line Between Persistence and Stalking

Some of you may be familiar with The List. They maintain a database of marketing decision makers at companies throughout the U.S. and Canada, and sell access to this database on a subscription basis. It's actually a pretty good service (although not cheap) if that's your market, and...

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Do You Have a Prospect Wish List?

I've talked in the past about the value of emphasizing content marketing over high-volume cold calling, but in that same post I also recommended that you consider creating a "prospect wish list" that includes potential clients that you will proactively pursue.

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Harnessing the Referral Power of Bigger Fish

You may already work as a subcontractor to big agencies, but there's also a second, less common, way to get work from these connections. And this method may pay actually pay bigger dividends in the long run. You want to get them to send prospects directly to you, hopefully to become your clients.

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