PushingSnowballs

The Fine Line Between Persistence and Stalking

Some of you may be familiar with The List. They maintain a database of marketing decision makers at companies throughout the U.S. and Canada, and sell access to this database on a subscription basis. It's actually a pretty good service (although not cheap) if that's your market, and...

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Do You Have a Prospect Wish List?

I've talked in the past about the value of emphasizing content marketing over high-volume cold calling, but in that same post I also recommended that you consider creating a "prospect wish list" that includes potential clients that you will proactively pursue.

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Cold Calling Versus Content Marketing

For creative services firms, cold calling as a new business tool has always been a frustrating enterprise. Unlike people selling consumables, or services that are purchased on a regular schedule, creative services marketers very rarely reach a prospect when they have a need for what they're selling.

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