PDF navigation can also be improved with a few “transport” buttons (forward, back, beginning, end, eject) made interactive using Acrobat’s Links or Buttons functions. Make your own art or import from free online sources, and place in same chosen location on every page. Yes, you’re duplicating Acrobat’s built-in navigation, but you’re a) keeping the reader’s eyes within the document itself, and b) adding a helpful, stylish and pleasing detail that separates the online experience from the printed one.

Additionally, if your original printed brochure or booklet is a strictly folded piece (versus a strictly bound piece) I would recommend NOT providing a straight PDF of the file, where the front cover may be on the right side of a spread. Rather, trim such a PDF document into discrete pieces so that the cover comes up as its own page, then the spread, then the gate panel, then the back cover. It will read much more like the printed piece was designed to. Granted, it will mean different page sizes in one document, and if printed by the reader will be less than elegant. A simple solution there would be to provide a link to a print-ready version (which of course would look just like the layout you approved for the original printed piece).

I’ve done PDF brochures for the company where I work for a couple of months and my only concern is the warning message that appears when you are trying to get one external URL, the message that says “This document is trying to connect to http://thewebsite.com” If you trust the site, choose Allow. If you do not trust the site, choose Block”

I haven’t done any survey either but I think it happens the same you said about the “Open in full screen mode” option, but in this case I don’t know any way to remove that warning message.

See you!…