Remember back in the days when it seemed like everyone in the world was on their way to becoming a social media guru? Blogs were filled with posts about building your tribe, and it seemed hard to find a Twitter profile that didn’t tout a person’s social media expertise, often in conjunction with their skills in “real estate investing.”
I remember that like it was yesterday. Oh wait, that’s because it was yesterday, and today as well, now that I think about it. But the heyday of the social media gurus may have reached its zenith, because there’s a new, contrary, position gaining momentum. It’s the “who the hell are these people to call themselves experts” movement, and it is spreading all over the web, in well-reasoned posts like this and this.
Continue reading “Social Media Gurus – Let the Backlash Begin”